India's emerging middle class has been a proxy to the Indian consumption story. A young and working population has attracted investors and companies alike with the promise of secular long term consumption growth that is based on category penetration, premiumisation and aspirational consumption. In this 5 day trip, we take the road less travelled into the heart of India's consumer story. We will meet with both consumer companies and a variety of industry professionals to take you through India's consumer premiumisation and aspirational journey.
The itinerary will include channel checks and consumer interactions across an 8 hour and 350km road trip exploring India's tier II and tier III /rural locations.
MAXIMUM AVAILABLE SPACES; 5 PRICE; GBP 7000
Price is based on 2 people joining the trip; further discounts will be applied with more clients joining.
Price includes; professional, independent consumer analyst guidance all week. Ground transportation and lunches (translation provided where necessary but expected that all counterparties speak English)
PENETRATION, PREMIUMISATION ASPIRATION WHAT DO WE MEAN BY THIS?
PENETATION: Multiple categories in consumer good as well as staples are still under penetrated in India, offering a long and secular run way of growth. We explore and interact with distributors on the ground to understand what's moving and what's not.
PREMIUMISATION: Along with rising disposable incomes, the consumption of premium products and services is expected to rise, leading to margin improvement for companies that are trying to move up the consumption chain.
ASPIRATION: With the connected world, the Indian consumer is aspiring to be like their global counterparts, rewriting rules for Indian as well as Global companies that previously saw India as a value and cost conscious market. We will meet with young Indians who are shaping India and discover what and how their consumption is changing.
CHANNEL CHECKHYPOTHESIS WHAT ARE WE CHECKING AND WHY?
Double digit volume growth should be possible in under-penetrated categories: With the staples volume growth now in single digits it is important to understand and whether there are any categories which still have a potential to post double digit volume growth.
Premiumisation remains strong, leading to margin expansion: With single digit volume growth in staples, margin expansion can either be backed by cost savings or premiumisation in existing categories.
Discretionary spend remains robust: As Indian consumers start aspiring more, discretionary spend is likely to remain robust, with certain categories disconnected from economic reality.
Regulation Compliant and Future proof
Bridging the time and language barrier resulting in an imminently more cost effective corporate access trip.
Bespoke, Transparent and Efficient
Bespoke corporate access itineraries for 2–5 investment managers to anywhere in Asia pursuing an investment theme.
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